IT Cosmetics is one of those brands that I get giddy about when they release new products. Just off the top of my head I can think of so many their products that have become staples in my beauty routine, such as the CC+ Cream, Bye Bye Makeup Cleansing Balm, Bye Bye Under Eye Concealer, Naturally Pretty Palette, etc.
So if you're also a fan, get ready because a ton of new products are about to drop at Ulta soon! A fellow beauty Instagrammer I follow, @Trendmood1 (I'm pretty sure you've heard of her) was lucky enough to be invited to a launch party and she took a lot of photos, which I'll be sharing in this post!
Let's just dive right in...
Photos: @Trendmood1 on Instagram
1. Confidence in a Cleanser- $28 (Available now at QVC for $25.46 + a free Miracle Water Glow Tonic)- An Ultra-hydrating cleansing serum for all skin types. Contains hyaluronic acid and collagen to plump the appearance of fine lines and wrinkles. Melts away dirt, oil, and makeup...suitable for the sensitive eye area.
2. Bye Bye Under Eye Concealing Pot ($28)- Features the same coverage as the original plus skin-smoothing, line-minimizing, anti-aging technology. Lightweight, long-wearing with collagen, peptides, hyaluronic acid, and antioxidants. Comes in 6 shades (swatched above).
Photos: @Trendmood1 on Instagram
4. Bye Bye Pores Blush ($24) in Sweet Cheeks (new shade)- This new shade is already available at Ulta and is a pretty peachy shade with shimmer. I'm curious to see how it applies since shimmer can sometimes accentuate pores and this formula is supposed to minimize it.
Photos: @Trendmood1 on Instagram
Bye Bye Breakout Powder ($28)- Formula for oily/acne prone skin minimizes shine and works to improve the look of breakouts and blemishes. Talc-free, won't settle into lines and pores, and contains tea tree, sulfur. witch hazel, and a gentle AHA/BHA complex. Also contains anti-aging peptides and collagen. Can be worn alone or over makeup. Three shades (swatched above).
Bye Bye Breakout Full Coverage Treatment Concealer ($28)- Drying lotion and concealer in one that covers without creasing or cracking. Long-wear formula conceals, covers, and helps soothe acne-prone skin with tea tree, sulfur, witch hazel, and a gentle AHA/BHA complex. Seven shades (6 of them swatched above, except for Fair).
Photos: @Trendmood1 on Instagram
Perfect Lighting Radiant Touch Magic Wand ($29)- 2-in-1 concealer and correcting brightener with pearl and Drops of Light Technology to add subtle radiance without glitter or shimmer. Great for highlighting the eye, brow, cheek, and lip areas and also covers dark circles and skin imperfections without creasing or cracking. Three shades (swatched above).
CC+ Airbrush Perfecting Powder Illumination SPF 50+ ($35)- An illuminating version of the original CC+ Airbrush Powder.
Photos: @Trendmood1 on Instagram
Bye Bye Redness Redness Erasing Correcting Powder ($38)- All in one powder covers imperfections and minimizes redness. Talc-free, won't settle into fine lines, perfect for all skin types. Buildable sheer-to full coverage contains skin-soothing colloidal oatmeal, aloe, cucumber, turmeric, collagen, and peptides. Three shades swatched above.
Bye Bye Redness Skin Relief Treatment Moisturizer ($48)- Redness relieving moisturizer deeply hydrates, smoothes the look of imperfections, discoloration, lines and wrinkles. Contains colloidal oatmeal, aloe, cucumber, turmeric, collagen and peptides.
Bye Bye Redness Neutralizing Correcting Cream- New Shades ($32)- The original Bye Bye Redness cream only comes in one shade (neutral beige) and now they're adding two more to the lineup (porcelain beige and light beige).
Brow Power Powder ($24) and Heavenly Luxe Brow Power Brush ($24)- Adds soft volume and definition for brows that look real, never flat in one universal shade. The custom cut brush allows your to precisely shape and define brows while the spooley on the other end gives you a polished finish.I can't wait for the Cleansing Serum, Miracle Water (not pictured but it's a part of the duo at QVC right now), Bye Bye Lines foundation, Concealing Pot, and Perfect Lighting. I don't have acne or issues with redness but those products look awesome for those who do.
What products are you excited to try?
FTC: This post is not sponsored. All opinions are 100% my own.
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Everything looks beautiful however IT needs more shade ranges for brown/dark skin. As I was looking at the concealer and foundation I notice that deep would be too light or too dark for some skin tones. Customers would have to buy two different shades to get a perfect match.
ReplyDeleteI feel the same way about the lighter end of their shade range! Fair is way too light and makes me look ghostly, but Light is a little too deep and more yellow than my skin (which is pink-toned). I've always wished they would include a shade in-between those two...maybe with a cool undertone. :)
DeleteOh my, so much goodness! I'm interested to see how the Bye Bye Undereye concealer pot performs, because I love the original formula. All the other items sound very exciting too.
ReplyDeleteI think I'm most interested in that too, Susan. I love the original formula so anything that claims to be even better definitely has my attention! :)
DeleteAnyone here live in NYC? I walked past a spot on 5th avenue and 37th street last week and it looked like they were building an It Cosmetics pop up store. I've searched for it on the web an didn't find anything.
ReplyDeleteOh well nevermind, I just heard It Cosmetics had a big event on July 24th in NYC. It sounds like it would have been fun. "Sad Face"
ReplyDeleteI had to order the cleanser / micellar water duo as I need a new cleanser. The concealer pot sounds interesting as I already love the corrector. I wonder how the Radiant Touch wand thing compares to YSL Touche Eclat.
ReplyDelete