Tarte Make Believe In Yourself Collection Launching Today at 5PM Eastern

Photos: Popsugar

**Update! This collection is launching at 5PM Eastern time 3/15**

Tarte Cosmetics is typically known for their natural, wearable shades but this month, they're stepping outside of that box just a little bit with a beautiful new collection called Make Believe In Yourself. Launching on March 15th on their website and early access on the Sephora app on March 17th. This collection includes an eye and cheek palette, rainbow highlighter, and a unicorn-style brush set. I'm so happy to see them adding some more color into their products, but at the same time it's not anything too bright or bold...it's still totally wearable.
Let's take a closer look!

Make Believe In Yourself Eye & Cheek Palette ($40)

Photo: Popsugar

This palette is in the circular shape that Tarte is known for and contains 9 metallic shades and 1 matte transition color (Myth). The center is a pearly, holographic powder that can be used on both the eyes and the face.

Photo: Popsugar

Here's what the shades look like swatched:

Photo: Popsugar

Spellbound Glow Rainbow Highlighter ($30)

Photo: PopSugar

This rainbow highlighter is the most wearable one I've seen yet, and features shades of lilac, pale pink, bronzed peach, and white.

Photo: PopSugar

Magic Wands Brush Set ($39)

Photo: Popsugar

This vegan brush set includes five brushes with unicorn horn handles and brightly colored heads. There's a contour brush, eyeshadow shader, eyeshadow blender, powder brush, and a liquid foundation brush. I'm dying over these...they're going to look so beautiful on my vanity and in Instagram flatlays (I almost don't want to use them!).

Are you excited about the new collection? What's on your list? I'm getting them all!